04 / THE RITUAL
AN EVERYDAY
invitation.
A considered sequence inspired by Korean skincare rituals. It is flexible, personal and not a substitute for product-specific directions.
01Cleanse
A considered beginning, guided by the finished product instructions.
DISCOVER THE CONCEPT ↗02Prepare
In a Korean-inspired routine, an essence may follow cleansing.
DISCOVER THE CONCEPT ↗03Hydrate
A serum is selected for its verified composition and the needs of your routine.
DISCOVER THE CONCEPT ↗04Moisturise
Choose a moisturiser you enjoy using, with an ingredient list that suits you.
DISCOVER THE CONCEPT ↗05Indulge
A mask is an optional, occasional addition. Follow the final product instructions.
DISCOVER THE CONCEPT ↗
EDITORIAL CONCEPT
THE RITUAL / DESIGN EDITION
TAKE A
moment.
A routine can feel ceremonial without being complicated. Choose steps that suit your preferences and refer to the finished product labels.
Masks are an optional, occasional addition; a five-step routine is not required.