AERA CELL / HYDRATION
Understanding Hydration in Skincare.
Ingredient intelligence / The AERA Journal
A question of water
In skincare, hydration relates to water in the skin’s outer layers. A moisturiser can help support a comfortable feel by combining ingredients with different cosmetic roles.
Different roles, one formula
Humectants attract water. Emollients smooth the feel of skin. Occlusive ingredients help reduce moisture loss. The complete formula determines the product experience; an ingredient name alone is not a promise of results.
Make an informed choice
Read the full ingredient list, usage directions and warnings. Our product-specific details will be added once verified.